Za

The brand name - Za, spelled with the first and last letters of the alphabet backwards to express its happy, fun and likable personality, offering wide (a-to-z) variety of products and beauty tips, realising '24/7'(all day, everyday) flawless confidence.

Za BRAND STORY

20 years of empowering women's beauty in Asia.

Evolution of Za as expert in "Flawless Skin".

Za launched simple-step yet highly effective FACE, SKINCARE and easy-to-apply colourful MAKEUP products in 6 countries.

1997

FACE
SKINCARE

TWO-WAY FOUNDATION SPF 15FACE POWDER SPF 10

Bright, lively-looking skin with excellent coverage and UV Protection.

WHITENING

"HS Vitamin C" and "Minerals" infused Toner for bright, fresh and translucent skin.

1998~1999

TWO-WAY FOUNDATION NE SPF 20・PA++FACE POWDER SPF 10

Absorbs excessive sebum to prevent shine for long-lasting, just-applied finish, strengthening UV Protection.

DEEP CLEANSING OIL

Instantly removes water-proof makeup, with "Vitamin E" for smooth skin.

2003

TRUE WHITE TWO-WAY FOUNDATION SPF20・PA++

High coverage of dark spots, acne scars and visible pores.

SKIN BEAUTY TWO-WAY FOUNDATION SPF 20・PA++SKIN BEAUTY LIQUID FOUNDATION SPF 18・PA++SKIN BEAUTY FACE POWDER

Formulated with skin beautifying ingredients "Hyaluronic Acid," "Poreless Powder," "Luminous Powder" in Two-way Foundation.

WHITENING

Infused with "Vitamins," reduces visibility of pigmentation, acne scars and cares for variety of skin troubles.

2004~2010

TRUE WHITE PLUS TWO-WAY POWDER FOUNDATION SPF 20・PA++TRUE WHITE PLUS LIQUID FOUNDATION SPF 25・PA++

Whitening enhancing formulas "Spotless Brightening Powder" and "Vitamin C."

PERFECT FIT POWDER FOUNDATION SPF 20・PA++

Micro-fine Powders with skincare ingredients "Collagen" and "Hyaluronic Acid.

BB CREAM SPF 43・PA+++/ SPF 50・PA+++

Multi-functional with skincare ingredients and high UV Protection.

TRUE WHITE PLUS | WHITENING

Innovation with Whitening Formula "Tranexamic Acid."

TOTAL HYDRATION | HYDRATIONPERFECT SOLUTION | ANTI-AGING

Formulated with nature-derived "Plant Seed Extracts" and "Marine Collagen."

2011~2013

PERFECT FIT LIQUID FOUNDATION SPF 17・PA++

Unique "Oil Free," "Water Based Formula."

TRUE WHITE PERFECT PROTECTOR SPF 50・PA++++TRUE WHITE POWER BLOCK UV SPF 50・PA++++

Advanced with highest SPF/PA within Za.

AIRY FLAWLESS FOUNDATION SPF 20・PA++

Formulated with Japanese technology "Liquid x Powder Formula." apply with unique 2 sided sponge.

TRUE WHITE EX | WHITENINGTRUE WHITE EX ESSENCE LOTION

Innovation with active whitening ingredient "4MSK.*"
*Patent granted in Japan.

DEEP HYDRATION | HYDRATION

Deep* and lasting hydration effect.
*Stratum Corneum

2014~2015

CC CREAM SPF 30・PA+++

New generation CC, creates even skin tone with bright healthy glow.

CC STICK SPF 30・PA+++

Pore-less and shine-less finish lasting for 12 hours.

TRUE WHITE EX ESSENCE LOTION n

Delivers radiant complexion, clarity, even colour, continuously like a diamond's 4C standard. Brightens and evens out skin tone in 7 days*.
*Self-evaluation result, 105 women aged 20-35

MAKEUP CLEANSING WATER

Quick powerful makeup removal, oil- alcohol- fragrance free, gentle on your skin.

2016

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