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History
1997
Za has released a series of skin care and make-up products with simple use and excellent effects in many countries and regions
1998
Two-way Founda-
tion SPF15
Products has the
function of concealer
and UV protection,
making skin bright
and full of vitality
1999
Whitening
Toner water contains "HS vitamin c" and "minerals" and the skin is bright, fresh and translucent
2002
Deep Cleansing Oil
Easily remove makeup and contain vitamin E to keep skin smooth
2004
Launched in 2004
First Generation
True White Day Protector
True White Two-way Foundation
SPF20 PA++
Effectively cover dark
spots, acne and visible
pores
2007
Whitening
In 2004, the first generation of Za True White Day Protector was launched
2009
Skin Beauty Two-way Foundation
SPF20 PA++
Skin Beauty Liquid Foundation SPF18
SPF18 PA++
Reduce visible stains and acne and solve various skin problems
2010
2011
Launched in 2011
Second Generation
True White Day Protector
Perfect Fit Powder SPF20 PA++
A dual-purpose powder cake consisting of "hyaluronic acid", "powder-free pores" and "brightening powder" was introduced
BB Cream SPF43 PA+++
Multifunctional skin care ingredients and effective UV protection
2013
Skin care ingredients are "ossein" and "hyaluronic acid" of superfine powder
2014
True White
Consists of active whitening factor "4MSK" licensed by Japanese patent with innovation
Deep Hydration
Deep lasting moisturizing effect
2015
True White Perfect Pro-
tector SPF50 PA++++
True White Power Block
UV SPF30 PA+++
Airy Flawless Powder Foundation SPF20 PA++
Consists of Japanese technology "liquid x powder formula", including unique double flour puff
2017
Bye2-Shine Base UV
No oily gloss, invisible pores, No oil control makeup pre-emulsion
True White EX Cushion Compact
Whitening, sun-screening and skin-repairing cream rich in effective whitening ingredients, the effect of bright white and concealer can be achieved once smeared
2019
Launched in 2019
Third Generation
True White Day Protector EX
Airy Flawless Matte Cushion Compact
3-in-1 perfect special modulation, priming, color correction and brightening are completed at one time to create the best proportion of skin color
2020
2020 New Za

Za, gives a simple start,expresses true color with purity,and liberates free with witty tricks.
With further encouraging and inspiring,
Za becomes the intimate buddy for every girl on the way of makeup learning.
Accompanying all girls
from A-Z, starting from purity,
Reverse into inspirational
Z-A beauty styles.
Coming Journey Lipstick
Delicate lip makeup can
be easily created with a specially designed lipstick section and a wipe of lip line to fill the lip color.
History
1997
Za has released a series of skin care and make-up products with simple use and excellent effects in many countries and regions
1998
Two-way Foundation SPF15
Products has the function of concealer and UV protection, making skin bright and full of vitality
1999
Whitening
Toner water contains "HS vitamin c" and "minerals" and the skin is bright, fresh and translucent
2002
Deep Cleansing Oil
Easily remove makeup and contain vitamin E to keep skin smooth
2004
Launched in 2004
First Generation
True White Day Protector
True White Two-way Foundation SPF20 PA++
Effectively cover dark spots, acne and visible pores
2007
Whitening
Reduce visible stains and acne and solve various skin problems
2009
Skin Beauty Two-way Foundation SPF20 PA++
Skin Beauty Liquid Foundation SPF18 PA++
A dual-purpose powder cake consisting of "hyaluronic acid", "powder-free pores" and "brightening powder" was introduced
2010
Perfect Fit Powder SPF20 PA++
Skin care ingredients are "ossein" and "hyaluronic acid" of superfine powder
2011
Launched in 2011
Second Generation
True White Day Protector
BB Cream SPF43 PA+++
Multifunctional skin care ingredients and effective UV protection
2013
Perfect Solution
Consists of "plant seed extract" and "marine ossein" from nature
2014
True White
Consists of active whitening factor "4MSK" licensed by Japanese patent with innovation
Deep Hydration
Deep lasting moisturizing effect
2015
True White Perfect Protector SPF50PA++++
True White Power Block UV SPF30+ PA+++
Airy Flawless Powder Foundation SPF20 PA++
Consists of Japanese technology "liquid x powder formula", including unique double flour puff
2017
Bye2-Shine Base UV
No oily gloss, invisible pores, No oil control makeup pre-emulsion
True White EX Cushion Compact
Whitening, sun-screening and skin-repairing cream rich in effective whitening ingredients, the effect of bright white and concealer can be achieved once smeared
2019
Launched in 2019
Third Generation
True White Day Protector EX
Airy Flawless Matte Cushion Compact
3-in-1 perfect special modulation, priming, color correction and brightening are completed at one time to create the best proportion of skin color
2020
2020 New Za


Za, gives a simple start,expresses true color with purity,and liberates free with witty tricks.
With further encouraging and inspiring,
Za becomes the intimate buddy for every girl on the way of makeup learning.
Accompanying all girls from A-Z, starting from purity,
Reverse into inspirational Z-A beauty styles.
Coming Journey Lipstick
Delicate lip makeup can be easily created with a specially designed lipstick section and a wipe of lip line to fill the lip color.